A Teacher That Made A Difference

As schools head back into session over the next few weeks and teachers face uncertain professional futures I wanted to do a tribute post to a teacher that made a big impact in my life.

Clay Verge, Kent Ross

My art mentor Clay Verge and I

37 years ago an intern from St Leo College was plunked down in a hard to win situation: intern with no experience taking over for an art teacher injured in an auto accident, the school in it’s first year of integration with all the drama that came with that, and the facilities suffering from years of under funding. Did I mention the art department had zero money to spend on supplies?

This could have gone from bad to worse, but luckily for me and the other students,  Clayton Verge was not only a gifted artist but a fantastic educator. Rather than just letting me and my classmates mark time for an hour in art class, he was determined to encourage each student’s talent and to instill an appreciation for art for those not so,… uh… gifted, despite the budget and surroundings.

That first year in Mr. Verge’s class, he had no money for supplies but he brought in cases of can lids from his second job at local can company (even then teachers needed a couple of jobs to make ends meet!)  Mr. Verge showed us some of the fantastic mobiles by Alexander Calder, got us thinking about balance, symmetry, color and put us to work with those can lids, some house paint, sticks and string.  http://calder.org/work/period/1953-1976.html 
Calder I wasn’t,  but I looked forward to that one hour of art class every day.  I was hooked on this art thing.

Art became a passion and a refuge through my teen years and I eventually went on to art school and studied advertising design. I have been fortunate in adulthood to work in the graphics business doing things I enjoy and to have a sense of fulfillment that using your skills and talents brings.

This past week, I got together with Verge over at his studio The Art Asylum in Hudson. He has recently retired after running an award winning art program at Hudson High for decades.  Clay has nurtured and encouraged thousands of students over his career and told me of some who went on to be art directors at television networks, ad agency designers, fine artists and scores like me who took what he awakened and went on to make a career doing something we love .

Here’s to educators like Clay Verge, who make the world a better place, one student at a time!

The Art Asylum
12835 US 19 South
Hudson, FL 34667
727-868-2659
artasylum2@verizon.net

http://suncoastpasco.tbo.com/content/2010/may/18/190000/pe-students-frame-a-perfect-ending-for-art-teacher/


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Spot UV As A Security Feature

The Spot UV process is typically used as a design feature to add pop, depth and draw the eye to a particular element.  It’s great for all of those things, but did you know it can also be used as an anti-counterfeiting feature?

Lets say you run a pizza restaurant and want to run a promotion where you provide a local school with full color printed cards good for free pizzas as a reward to students with straight A’s.

Petes Pizza CardIn days past, the full color printing would have been a big enough barrier to duplication.

But with today’s desktop scanners and printers, it fairly easy to make a passable forgery of this card (remember, these were the smart straight A kids) and suddenly your going broke with free pizza’s flying out the door!

A simple but yet effective way to foil this casual scanning and duplication is to print a repeating word or pattern across the face in spot UV. The UV itself will scan poorly, and short of actually printing Spot UV on the counterfeit, there is really no way to fake the look.

Petes Pizza Card UV

No fancy lights or pens are needed and even a counter employee on the job for a day can be taught what to look for.

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Know What You Are Fishing For!

In marketing as in fishing it is easy to get distracted! If you are going to bring in the big ones, you have to stay focused on your goal and know what you are fishing for.

Like my friend Capt. Tony at All Florida Outfitters would point out, if you going fishing and get distracted with the bait fish,’cause they are really biting, you’ll never make it out to the deep water in time to get the real deal on your line.

If you don’t have target markets identified, it’s easy to try and be everything to everybody, you might be busy, but will you be successful? I know you’ll be tired!

Instead, identify your prime clientele and prepare a strategic marketing plan that looks at how your product and service will meet their needs and wants. Focus on specific marketing objectives, how to achieve them and a schedule of appropriate actions to take.

If you are looking to actually bring in the “Big Fish” check out Capt Tony at  www.allfloridaoutfitters.com

Tel : 813-917-4600
Email :
tony@allfloridaoutfitters.com
brandon@allfloridaoutfitters.com

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Letting Photoshop Help You Keep Bleeds Straight

One of the problems that we often see on customer supplied art files is the client/artist  confuses the bleed edge with the trim edge when setting up margins for type and other important elements.

Here is a quick way to do it in Photoshop that should help you keep it straight.

Create your Photoshop file at the trim page size – in this example it will be a standard letter size page of 8.5 x 11

Go ahead and drag your margin guides in from the ruler bars and place them at .25″ all around. This is always a good starting margin that keeps stuff from looking like it is crowding the edges. Once you have your margin guides set – go ahead and use the select all command and then use then use the fill command , select any color other than black and white and fill.
Choose top bar/IMAGE/CANVAS SIZE
In the CANVAS SIZE dialog box we are going to add the .1250″ (1/8″) bleed all around since .1250 on two sides equals a total of .25″ we simple change the size to 8.75 x 11.25 and make sure the arrows on the dialog illustration are all facing out from the center.

Now drop down to the Canvas Extension Color Submenu and select background.
Since we made our color swatches the default B&W this will modify your file to show a white rule “bleed area” around the “trim doc area” and your margin guides will still be in the correct .25 relative to the trim edge

You can keep this as a guide layer in the bottom of your stack – just be sure to turn it off before saving the final flattened art to JPG or PDF when your layout is complete.

In the list form it seems like a long way around the tree, but in practice it takes about 30 seconds to bang out and is a great help in keeping your type and other elements from straying into the bleed area and causing a delay in the production of your job once you pass it on to us.

Not using PhotoShop for your layout? You can marque select the area within the guides you have set up, fill with another color, save as a JPG or PDF and import the resulting file onto a separate layer in your layout program.

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New uses for our products or Door Magnets re-visited

Not quite as versatile as Duct Tape, but not as messy either. You never know when our products are going to come in handy!

Recently a window motor/regulator gave out in my car,  leaving my window in the down position. This is not good in the tropical Florida summer, where down pours roll in and drop inches of rain in a matter of minutes. The repair shop was unable to work on my car until the next day, what to do?

A quick look around the office and found some clear plastic, and tape. But tape seemed like a bad idea. Over in the sample file there were about 15 business card magnets we had produced for Attorney John Orrick .

Viola! Worked like a charm!

A special thanks to Justin over at www.wesleychapelhonda.com for getting the window fixed and back to me quickly the next day.

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RP&G Goes To New Heights To Get The Job Done

Recently Mark Carlson, Broker with Momenta  Real Estate Brokers, contacted RP&G Printing about new promotional material for  the Medallion Corporate Park, a commercial property located on SR 56 that he represents.

A quick review of his existing photos revealed that they really didn’t show the property in the best light. We discussed setting up a shoot to capture the look and scale of the property better. Mark also wanted to show the proximity to 1-75 and the wide open roads ready to wisk customers to new tenants doors. Maybe something from a different vantage point? A plan was hatched!

Mark is a private pilot who loves to fly whenever he gets the chance and I’m a photographer who loves new shooting experiences, so it was a perfect match!  Mark made arrangements for us to take a plane from The  Tampa   North Aero  Park  and I captured some great images of that property and a few others in the area while we were at it.  Check out a few of the shots and the finished project at the bottom.

Medallion Post Card Sample Shots

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